The FIFA World Cup is not only a competition for 32 qualified national teams but also a stage to display unique football shirts designed and manufactured by some global brands, such as Nike, PUMA, Adidas and so on.
In spite of Nike’s dominance in the sporting goods market, Adidas still has an advantage in football market. Nowadays, football has been the most popular sport in the world. World-famous football clubs can get the most profit from football games. In poor and developing countries, such as Africa and South America, football can be a very low-cost sport. For example, a simple football game can be hosted among ten people on the grass. According to the analysis of German sports market, Adidas accounted for 35% of the global football market; Nike 30%, and PUMA 9%. In the 2006 World Cup in Germany, Italy national team which was not expected to win the sporting event finally won the FIFA World Cup Trophy, and its sponsor PUMA also gain a profit form skyrocketing sales.
In the history of professional football, the legendary Adidas has always been the official partner of FIFA since 1970. It has been providing the official match ball of the World Cup and football equipment for referees, officials and caddies. Besides, only Adidas products can be printed with the logos of FIFA and the World Cup. The brand was responsible for 11 national teams competing in the 2010 FIFA World Cup.
If a glorious team doesn’t preform well, it will not appear on the final stage of the World Cup. If a famous brand has been defeated in the cruel market competition, it will gradually disappear, including Kappa and Lotto which once have shared glories with world-famous teams and disappeared from the 2010 World Cup. Without the England national team, Umbro would completely disappear the 2010 World Cup.
England Away Shirt 2010 was provided by Umbro, a British sportswear and football equipment supplier. Designers drew inspiration from the 1966 away shirt and created the red 2010 away shirt. England national team successfully won the World Cup trophy that year.
The design of this away shirt is simple, so the white cuffs catch the eye. They make the shirt retro and classic. The team badge and Umbro brand logo are used the latest design and printed on the chest. The red five-pointed star above the badge represents the 1966 World Cup championship.
White away shorts and red away socks are also inspired by the 1966 kit.
Certainly differing fans have different methods to express their love and passion for football. Most of them like collecting football shirts from their favorite teams and brands. They wear the same shirt as their favorite football star’s. Others like to collect some football trinkets. Comfortable and breathable England football kits are provided for millions of football fans and there is a wide range of sizes in our store. It is possible for you to find any football shirt that fits you well. Please select one and show your loyalty.